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Houston Super Bowl Host Committee Shares Final Economic Impact Report

HOUSTON (May 25, 2017)— Houston Super Bowl Host Committee (HSBHC) released today the results of an economic impact report, presenting key findings and the ongoing impact Super Bowl LI plays on Houston’s future economic development and the long lasting effect it has on the community.

HSBHC engaged Rockport Analytics to conduct the study, which found that Super Bowl LI brought in an incremental $347M of new spending to Greater Houston, which originates from the local travel spending of 150,000 visitors (not including game tickets).

Beyond the economic benefit, Super Bowl LI gave Houston a platform to communicate to the world that Houston is the most diverse, progressive and hospitable city in the United States.

“The draw of Houston as a diverse, fun and affordable destination attracted more visitors than anticipated during Super Bowl LI,” said Ric Campo, Board Chairman of HSBHC. “It was exhilarating to see such a large number of fans and tourists take advantage of all that our great city has to offer.”

Additional Super Bowl LI Highlights include:

• $4 million in grants were given by Touchdown Houston to 78 local non-profits
• 10,000 volunteers served as ambassadors for the City of Houston creating memorable experiences for visitors and lifelong memories for themselves
• Super Bowl LIVE and NFL Experience reached an all-time record of 1.3 million attendees
• METRORail reached a single-day record of 109,500 riders on February 4
• More than 400 MBWE participated in NFL’s Business Connect Program
• Houston welcomed 150,000 out of town visitors for Super Bowl LI
• Super Bowl LI was the most-watched Super Bowl ever with 172,000,000 total viewers within 70% of homes across the U.S.
• Super Bowl LI’s halftime with Lady Gaga was the most watched musical event of all time with 118 million broadcast views and 80 million online views
• Super Bowl LI garnered 5.6 billion Twitter impressions worldwide

The full report can be viewed here.

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